Brands running ecommerce sites can boost performance by using data-driven marketing to understand customer journeys and preferences. Automation tools then act on these insights—sending personalized emails, abandoned-cart reminders, and targeted promotions. Whether operating a b2b ecommerce store or a marketplace similar to amazon ecommerce, this approach strengthens engagement and dri... https://www.perfomigo.com/blog/the-role-of-sustainability-in-indias-e-commerce-growth/